You’ve booked your session. Yay! Now, let’s talk outfits. I know, it can feel overwhelming, but don’t worry. I’ve got you! With these tips and tricks, you’ll be ready to rock your photos with confidence and make styling stress a thing of the past.

1. Pick a Color Palette You Love

The easiest way to start? Choose 3-5 colors that work well together. Soft, neutral tones like cream, tan, and dusty blue are always a win. Or you can go seasonal with warm rusts and olive greens for fall or pastel tones for spring. Consider the environment where your photos will be taken — lighter tones contrast nicely with outdoor settings.

Example:

Beach shoot? Sandy beiges and light blues.
Fall vibes? Think terracotta, taupe, and olive green.

An easy way to pick tones that work well together is to look at the color wheel. Shades of colors that are opposite each other (complimentary colors) or next to each other (analogous colors) on the wheel, paired with neutrals can help create interesting visual combinations.

Avoid: Neon or over saturated colors. They can dominate the image too much, get overexposed and reflect poorly on skin.

2. Coordinate, Don’t Match

Gone are the days of everyone wearing white shirts and jeans (thank goodness). Instead, aim for coordinated looks with complementary tones. Opt for fabrics with a soft texture to add depth to the styling. Add variety with textures like linen, cotton gauze and other breathable fabrics. Solids paired with subtle patterns, like plaid or small florals, create visual interest without overwhelming the frame.

Pro Tip: Textures photograph beautifully. Think flowy dresses, cozy knits, or even a little lace detailing.

3. Start with Mom’s Outfit

Let’s face it: moms are usually the ones making this magic happen! Pick something you feel AMAZING in first, and build the family’s outfits around it.

Flowy midi or maxi dresses are super flattering and add movement to your photos. Stay comfy! Avoid anything too tight or stiff that might stop you from playing with your kids.

Where to Shop: Joyfolie, Bohme, BalticBorn, Madewell, Zara, Anthropologie, Farm Rio, and Free People.

4. Style the Rest of the Crew

Here’s how to nail it:

For Dads/Partners: Keep it simple with slacks, chinos, neutral-colored pants, or dark jeans paired with Henleys, button-ups, or polos for a polished but casual vibe. Layers like cardigans or jackets add interest and can elevate the look.

Where to Shop: J.Crew, Banana Republic, Gap, Uniqlo.

For Kids: Comfort is key. Soft, natural fabrics like cotton or linen are great. Avoid logos or loud patterns—dainty textures, small florals or gingham work best.

Where to Shop: Zara Kids, H&M, Target, Rylee & Cru, Old Navy.

Pro Tip: Let the kids try on their outfits beforehand. Trust me, it saves so much stress on the day of the shoot.

5. Dress it Up

Don’t be afraid to go a little extra! Flowy dresses, fun textures, and fashionable pieces can elevate your photos. Accessorize with a wide-brim hat, a chunky cardigan, or a statement necklace to show off your personality.

6. The Subtle Details

Sometimes it’s the little things that make a big difference:

A simple gold necklace or delicate earrings can add character.
Keep nails neat! Hands are naturally a focus in photos, so a quick manicure (clear or neutral polish) is a game-changer.

7. Consider the Season

Dress for the weather, not just the vibes. Summer means light fabrics and sandals (no flip-flops, please!). In winter, layer up with sweaters, cardigans, or ankle boots to keep cozy and stylish.

Pro Tip: If you’re shooting outdoors, think practical—like shoes that can handle grass or dirt.

8. Shoes Matter More Than You Think

Shoes can make or break an outfit. Stick to timeless options like boots, loafers, or sandals that match your look. Avoid sneakers unless the vibe is super relaxed.

9. Accessorize Like a Pro

Accessories and layers (without overdoing it) = instant personality.

10. PLEASE AVOID:

Bright Colors: They can mess with skin tones.
Thin Stripes: They create weird visual effects in photos.
Athletic Sneakers/shorts: Save them for the gym!

11. Bonus: Tips & Prep for Picture Day

Try everything on in advance—fit is everything.
Long dresses are more conducive to posing than shorter ones.
Keep it simple and timeless—you’ll love these photos for years to come!
Steam or iron clothes for a crisp look.
Pack a small bag with essentials: lint roller, tissues, and maybe a backup outfit for the kiddos.

12. Have Fun with It!

This is your chance to shine and be yourselves. At the end of the day, your photos should feel like you.

You’ve got this! And remember, I’m always here to help—feel free to send me pics of your outfit ideas for feedback. Let’s make your session a fun, relaxed, and stylish experience.

Ready to book your family photo session? Click here to BOOK NOW!

How to Dress for Family Photos: A Practical and Timeless Guide